Black+Decker, B2C & B2B
Innovative Features, Creative Targeting and Engaging Product Demos Increase Sales ⇧ +30% YOY
Weber Sauces, Seasonings & Marinades, B2C & B2B
B2B Expands Retail Distribution, B2C Increases Consumer Trial, Sales Up ⇧ 12% YOY
Philips Lighting, B2C & B2B
Star Product, Expanded Targeting & Creative Campaign Fuel Growth, Portfolio Sales Up ⇧ +91% YOY
Barilla Pasta, B2B
Positioning Premium Products to Budget-Conscious Customers, Sales Increase ⇧ +15% YOY
FujiFilm Cameras, B2C & B2B
Innovative Products, Creative Campaign Engage Expanded Audience, Sales Up ⇧ +13%
Foster's Beer, B2C & B2B
Provenance, Insight and Humor Differentiate the Brand, Sales Increase ⇧ +19% YOY
Mercedes-Benz, Regional
Creative Targeting & Campaign Engage and Educate, Dealer Visits Increase ⇧ +108% YOY
AT&T Broadband, B2C
Skewering Competitors’ Claims Engages and Educates, Subscriptions Increase ⇧ +11% YOY
Renaissance Hotels & Resorts, B2C & B2B
Smart Targeting, Clear and Compelling Brand Promise Engage Valuable Untapped Audience, Reservations Increase ⇧ +11% YOY
Orkin, B2C, B2B & B2E
Modernizing Customer Experience and a Mature Brand From the Inside Out, Sales Increase ⇧ +12% YOY
City of Hope Hospital, B2C & B2B
Stronger Value Prop & Engaging Campaign Increase Patient Appointments ⇧ +25% YOY
Taco Bell, B2C
Customer Segmentation, Specialty Products, Value Pricing and Effective Campaigns Generate Double-Digit Growth YOY